A rough Photoshop image for our front cover for our CD/DVD digipak. It's very important that the name is in the style which goes with the rest of Kasabians brand and fits in with older work. We decided to have 'Fire' in a different font because its quite a western styled video so we felt we have to portray that in the front cover. The horse and cowboy are symbolic of western times. They have action codes of good and heroism for old USA. Then we have the gun aim, this is to give an insite into the feel of the video because it makes the viewer ask questions as to why its like that and when it is going to happen and who is holding the gun. By making our target audience ask so many questions we are inticing them into buying it.
A rough Photoshop idea for the back cover of our single CD/Digipak. Includes a iconography of the western genre; a gun, drugs, whiskey and cards. We decided it was widely important to feature props from our music video because they each have their own action code. The gun is very symbolic of danger and action. This also gives an edge of excitement and fear into why it is on the table. The cards are their for the reason of gambling which could also be seen as dangerous and sometimes winning but other times losing. The final two things are Whiskey and Cocaine. The whiskey is about calmness and taking off the edge from the gun and the cocaine but we also felt it was important to show another side to the cowboy. The cocaine is the only thing that may have to change. This is because the standards agency might not allow drugs advertised by such an influential band but also because in no way would the record label want cocaine linked with the band.
This idea looks really good with the wooden background. It feels westerny and portrays parts of a cowboy that others ignore. It also works really well using action codes to give a deeper meaning . The front cover and back cover go really well together aswell because as you can see it the front is the traditional look of what people see when they think of cowboys. Then behind all this is the back cover which shows the shadowy past aswell.
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