The last two albums have reached number 1 in the UK charts and the band have begun to be recognised as one of the best British bands of the modern era. This was proved when they won the best British group at the Brit Awards in 2010.
Kasabian are marketed as a men's band, this was recognized when they featured in the Carlsberg advert for the World Cup. They were chosen to premier the new 2010 England shirt by Umbro. This made them more relatable to a male audience as beer and football are both heavily linked to the culture of men. However, they do have a very wide target audience ranging from teenagers to adults. This is because their alternative music and showmanship on stage also attracts a teenage audience. They are also marketable to women with their edgy image which women may find attractive.
This is Tom Meighan advertising the england shirt on the launch before the world cup. It was at one of their gigs but because it is linked with men, it meant that they advertised it and it showed that all of England had come together music and sport. Mainly for the band it got them publicised and put them in the public eye.
This is Tom Meighan appearing in an advert for Carlsberg. The advert is about an England team talk. Kasabian had featured cheering on the man who is painted English. Kasabian chose to have Tom in this advert because it showed that Kasabian were English and proud. This is good publicity and makes the band more likeable.
In their video of Vlad The Impaler, they used celebrity Noel Fielding as Vlad. This made the video very popular as fans of Noel also wanted to watch it too see what their hero was starring in and what the video was about.
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