Evaluation

A2 Media Studies Advanced Production on Prezi

Production Schedule

Front and Back Digipak Cover

This is the front cover for our Digipak. We used an image of the old building where we filmed our second scene to make it fit in with the theme of our music video. I edited the colour of the image to sepia to make it look warmer and also brightened the hue to a yellowish tone. I also edited circling birds to the top of the image to represent death and the harshness of the west, this representation is also present in our video. Because of copyright laws, we were unable to use the font that Kasabian use on their albums but we were able to find one that was very similiar, I used a more decayed looking font for 'Fire'. The programme I used to edit this cover was Photoshop, which was very useful as you can edit and add on layers to an image.


This is the back cover of our digipak. The background image the treasure map used in our video. We made sure that the compass drawing on the map was clearly visible so that no text would be distorted by it. We used a black font so it was visible and stood out, as this is usually the content that the consumer wants to see first. We have used the same colour scheme on both the front and back covers so that everything flows and they both represent the same themes. The barcode is on the bottom left corner which is the typical place for the barcode, there is also information on the record label and the copyright laws at the bottom. The font is only small as although it is important legal information, it is not usually what the consumer is interested in. There is also a logo of the record company the band are signed to in the bottom right corner.

Magazine Advert

This is our poster to promote our Kasabian digipak, it also promotes a UK tour. We did this so the poster has a lot of information and fans don't have to access the website so get most of the information, it may also interest people more to buy tickets for concerts as otherwise they may not know that there is a tour taking place. We have chosen to create a worn tea stained background to make it look old and worn, we chose this because it keeps with the western theme of our music video and resembles our treasure map and treasure.
We have used an image from our music video to also keep with the western theme and also to interest out audience into purchasing the track and maybe the music video.

Music Video Analysis

Digipak Booklet

This is our CD booklet we felt that we should give the option of a special edition. By doing this we are giving the more hardcore fans the option. These are pictures that we took from filming and decide we should do more with. The first is a scene including the cowboy and the indian. As you can see the indian is in the background and all you can see is the silhouette of the cowboy. This is extremely effective and really makes the picture stand out. This would be really good as a large poster and would work well with in the booklet maybe as a postcard in special edition copies. We used a a desaturation to make the image seem very old and like it was actually from that time. As you can see the sun is unbelievably bright, this is good because it makes it seem like a desert style area and gives an insight into Western America. The costumes are very effective as you can clearly define the difference from cowboy to indian so this worked really well. We have also used the rule of thirds to compose the shot professionally. We have also framed the shot really well because it fits the character and set in perfectly. This is one of my favorite photos we shot and should be used even if its on the inside sleeve.
The next picture is very prop orientated. As you can see we have used desaturation again to show an olden style picture, as if it was taken in the time of cowboys. In the film we can also see that their is ammo on the ground. This is also very important because it stands for many different things and gives action codes of danger and violence. The map is placed their to give an insight into what the story is about and who holds the map. We can see that this picture describes the video through the whole film because we have the cowboy after treasure and then the violence that is found through ammo. The map has action codes of hidden secrets and mystery. The rock and grass on the floor is also important because it features the nature side of our video and how the outdoors is important. By having a picture for props it means that we cover every aspect in the digipak and that they should have some feature because they do make the video what it is.
This is another unique and well framed picture. Like the other two pictures we have also desaturated this for the effect of olden times. The costume is yet again outstanding and really gives the effect we wanted on the cowboy. The hat is clearly visible and everyone else can see that they are a cowboy. As the character is sat down we can tell that the chase is long and tiring and that the look for treasure was a strenuous one. The character has a locked door behind them, this could be misleading as to wear the treasure is but when you watch the music video we can tell why the character is sat their. The rock wall gives a nice effect of different tones from wall to grass and also gives the natural effect we were looking for. The old western feel is important as you can see and the map is present again. The map is important throughout the video and makes the pictures important.
These pictures could be the front cover or back cover but i also feel it could be used on the inside covers. The inside covers are just as important. The pictures are really well taken. I really like the bottom and top pictures because they show the characters. They would make great posters and by giving them a different diverse range of products. They all stick to the western feel of the video and poster. We have kept continually the same design and features. All members of characters feature in at least one of the pictures which is good for fans of the band because it means they will see each member in costume.